Over 20 Years of Experience

Innovate Architects is a highly respected architectural practice which has been operating for over 23 years. Our business growth is directly related to client recommendations and referrals. Cameron Jones opened the doors of Innovate Architects in 1993 and his attention to detail soon earnt a reputation which saw the business expanding its team to keep up with the growing demands.

Greg Jones commenced working at Innovate 1996 and became a Director in 2000. The business has continued to rapidly grow with increasingly larger, more challenging and exciting projects which has facilitated our continued expansion. In 2015 we were delighted to welcome Anders Idestrom to the management team as Associate. Together Cameron, Greg and Anders oversee each project from inception to completion. We feel, it’s this personal approach combined with our love of architecture that is instrumental in delivering a high end product customised to our client’s needs, an approach based on continued innovation, or “Making the new”.

About Us

Innovate is an experienced, multi-disciplined architectural & interiors studio based in Sydney's south committed to quality design and innovative buildings. Our goal is to create individual and bespoke spaces that specifically respond to our client's needs.

Innovate are passionate about creating stylish and sophisticated designs ranging from restorations, high quality homes, multi dwelling, residential apartment, commercial and industrial projects. We aim to offer clients a personal and professional experience which streamlines their Architectural requirements. Our breath of skills, experience and technology enables us to service a wide variety of projects with confidence and efficiently.

Innovates success is measured by client satisfaction, our ability to carefully listen to our clients brief and the ability to surpass their expectations. It's for this reason most of our work is a direct result of client recommendations and referrals.

Meet the Team

Cameron Jones


Cameron is a Registered Architect (7143) with over 27 years experience in the industry. Gaining valuable experience at a number of large practices, Cameron found his passion lies with sophisticated and distinctive residential and commercial projects and has been in pursuit of this since starting Innovate Architects in 1993.

Cameron's focus within Innovate is with the Design and Client liaison and believes that the best outcome is a result of close collaboration between client, builder and Architect. He has a wealth of experience with many Council's and has recently become a member of the Georges River Council Independent Hearing & Assessment Panel.

Greg Jones


Greg has over 27 years' experience in the profession having a wealth of knowledge through various sectors in the industry.

Greg has strong design and documentation skills and a high level of construction knowledge. Greg is responsible for overseeing the documentation of medium to large-scale quality residential and commercial projects in the office.

Greg started at Innovate in 1996 and has been a Director since 2000. When not in the office, his other interest include family, travel and long lunches.

Anders Idestrom

B. Arch (UTS)


Anders joined Innovate Architects in 2011. With over 15 years’ experience in a broad range of building practice; including residential, commercial, educational and infrastructure Anders quickly proved himself to be an invaluable member of the Innovate Team.

Anders has extensive experience in coordination of services and architectural documentation from concept to completion. Anders’ passion lies in residential architecture where his attention to detail and construction knowledge can be applied to achieve successful project outcomes for our clients.

Cecilia Molloy

Finance Manager

Donna-Lee Clift

Office Manager

Charlotte Levi

B. Interior and Spatial Design (UTS)

Interior Designer

Brian Culla

B. Arch (USYD)

Architectural Assistant

David Moss

BDes. Arch (USYD)

Graduate Architect

Mark Phillips

B. Arch (UNSW)

Graduate Architect

Victoria Zhang

Grad Cert Prop Plan (UTS)

Architectural Assistant

John Wilkinson

M. Arch (USYD)

Graduate Architect

Shalea Ettingshausen

Dip. Interior Design and Decoration

Interior Designer